Cynthia is the Director of Marketing, South Asia. her present EMC role, Cynthia oversees the planning, organization and execution of an integrated field marketing plan, spanning across product marketing, customer acquisition/retention demand generation campaigns, PR and corporate communications. One of her immediate priority is to lead the effort to develop a "One EMC" GTM marketing plan, aimed at helping to accelerate the business transformation. She will therefore work alongside the South Asia Country Managers and Sales leaders to help plan and execute key marketing programs.

Cynthia joined EMC from StarHub, one of the 3 leading Telcos in Singapore, where she led a team responsible for their key Business Marketing portfolio. In StarHub, Cynthia was focused on developing and driving acquisition and retention/customer care programs aimed at achieving their business revenue growth. In this capacity, Cynthia was working closely with the various product and sales teams.

Prior to StarHub, Cynthia had also worked in Dell APJ, where she was responsible for their Asia Pacific Services Marketing. During her tenure there, she had contributed significantly to the growth and strong momentum of Dell's services performance.

Cynthia graduated from the National University of Singapore with a Bachelor of Arts Degree majoring in Economics, Statistics and Business Studies, and a Masters of Marketing from Melbourne Business School.

March 2007